Melodifestivalen 2013 - What was different? just what happened

Melodifestivalen 2013, alot of eurovision fans seem to have been expecting more, even felt let down. The results seem to have gone abit wrong? It's not all bout the lack of schlager in the final.
As 2013 is the very year that Sweden get automatic qualification into Eurovision Final 2013 in Malmo, so I for one was expecting actually a far greater interest, and higher standard of established swedish artist and great songs.

Recently I was reading a old biography of Cilla Black, I stumbled upon a chapter covering 1968. When The Beatles manager Brian Epstein, was most keen to have Cilla Black to sing for UK at Eurovision 68 that year in London. Cilla was against the idea, for a simple reason Cilla could not believe a female singer would take winning honours for UK two years running! (Sandie Shaw won in 1967)

Does this ring true for Melodifestivalen this year- do the swedes think they cannot be a double winner two years in a row, so choose not to write or sing for Melo selection this year?
The songs this year did not seem up to the normal standard, however the final 10 songs were not the best choices as well. After several re-cap listens of my Melodifestivalen 2013 CD of which I did enjoy
these are the best songs and the result I would have liked to have seen...

1. Begging -Anton Ewald
2. Alibi -Eddie Razaz
3.We're still kids - Micheal Feiner & Caisa
4. Rockin the Ride - Army of Lovers
5. On top of the world - Swedish House Wives
6. Hello goodbye - Erik Segerstedt & Tone Damli
7. In and out of Love - Martin Rolinski
8. Skyline - David Lindgren
9. You- Robin Stjernberg
10. Trivialitet - Sylvia Vrethammar

Actually only 3 of these tunes made the Melodifestivalen final line-up that happened last week?